I came across this article which demonstration the power that the newer mediums have given those who wish to be an entrepreneur. I found it to be a very interesting read.
Blawgs for Lawyers, Attorneys and Law Firms Internet Marketing
Lawyers practicing for 4 to 5 years often feel trapped in their large law firm. A new condo or house, new car, and a lifestyle conducive with being a successful young lawyer requires a regular check and steady work a large law firm feeds you. The fear in leaving is that you’ll have no clients. God knows, nothing in law school prepares you to market as a business entrepreneur.
Blogs have changed all that. A lawyer can leave a large law firm, start a niche law blog on their area of expertise, and have more than enough good paying clients inside of 18 to 24 months. Sure, there’s going to be some belt tightening during this time and likely a line of credit from a bank (they’re happy to loan money to professionals with a work record). But you’ll be out doing what you love with your own clientele.
And I’m not talking of blogging every day or hours at a time. Anyone that tells you that’s required is nuts. I’m talking a blog post or two a week about something you read elsewhere, often linking to existing blogs on the topic so as to draw attention.
You’ll first start picking up clients from the search engines, then people reading on the subject seeing you cited elsewhere, then people seeing you at conferences you were invited to speak as a result of your blog, and then from folks seeing you in the trade and mass media whose reporters contacted you because of your blog.
You’ll also be using your blog as a business development tool in talking with prospective clients and referral sources. You’ll tell these these folks to look at your blog to size up your skill, passion, and expertise in your of expertise. You’ll get their email so they can be subscribed.
No theory here. I talk to lawyers each week who are leaving their firms and starting their own firm. Based on the blogging success of other lawyers, they are going to start their own blogs to bring in the new work they’ll require. And it varies from consumer and small business work to work for sophisticated multi-national clients. ….
You guys on the fence as to whether to make the jump from the large firm, ask around. You’ll find that though it requires some work and gumption, it’s never been easier to market yourself and establish your own client base.
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